Meshael Mr, KSA’s leading female gamer, challenges societal standards and expectations stepping into a traditionally male dominated space to make her presence felt and celebrated. “Being part of this campaign represents a moment to me in which I can reply to every single person who told me I couldn’t make it and I hope that I can inspire other girls and women to similarly follow their dream and be their authentic self.”

Beauty influencer Abeer Sinder has founded her fanbase on challenging beauty stereotypes. “I am driven by the knowledge that girls look up to me - I feel the responsibility of promoting individuality and inspiring them to be true to themselves.”

Ghalia Amin, model and TV presenter advocates daily for body diversity.
“I believe that authenticity is a value essential for personal happiness“